CEO · 7 min read
The Five Growth Levers Every CEO Must Pull (And the Order That Compounds)
Most CEOs spend on demand first because demand is the lever the board asks about. That is usually the wrong place to start.
By Chris Lundell · Published May 19, 2026
Full essay copy lives at /content/insights/2026-05-16-five-growth-levers-every-ceo-must-pull.md. Until Sanity is wired, this template renders the summary and the CTAs. The full markdown drafts are ready for editor review and import.
Pillar posts are written in Chris Lundell's voice: plain English, operator first, no AI flavored filler. Each essay names a lever, explains why it matters, and ends with a concrete next step.
Next step
Take the Growth Assessment Scorecard.
Twelve questions. Six minutes. A personalized 6 page report that names the lever to pull next.
Chris Lundell is the founder of CMO Grow. Three time CEO across enterprise software and residential solar. Chief Compliance Officer and Board Member, SunPower.